Frequently Asked Questions

Aura isn’t just a chatbot. We are the only AI platform built as infrastructure for salons: answering calls, managing bookings, reactivating lapsed clients, and generating new ones, all seamlessly integrated with your CRM.

Aura actively creates growth: Emma never misses a call, Yuki rebooks and upsells clients automatically, and Nami brings in new clients via AI-powered marketing. Salons using Aura see up to 30% more revenue within months.

No, Aura is your 24/7 support system. Emma handles calls after-hours, peak hours, or when staff are busy. Your team is freed up to focus on in-salon client care, while Aura ensures no revenue opportunity is ever missed.

Aura plugs directly into major salon CRMs like Phorest, Treatwell, Fresha, Ovatu, and more. Bookings, rebookings, and client data all sync automatically; no double entry, no manual admin.

Aura agents are designed to sound natural, empathetic, and human-like. In fact, most salon clients don’t even realize they’re speaking with AI, they just appreciate the quick, accurate, and friendly service.

Yes. Aura integrates with Stripe and your CRM’s payment system to send secure pre-booking payment links, ensuring deposits are collected seamlessly. All transactions are GDPR-compliant and PCI secure.

Yes. Each salon location has its own account, but we offer multi-location pricing to make growth more cost-effective. Owners can see performance and revenue across all locations in one dashboard.

Set-up is fast. Once your CRM credentials are connected and your salon information is loaded, your AI agents can go live in under 2 weeks.

On average, salons see:

• +30% more calls answered
• Fewer no-shows
• Reactivation of lapsed clients within the first weeks
• Increased rebooking rates from Yuki’s automations

Plans start at $499/month for Emma, with bundles including Yuki and Nami for greater impact. Most salons see Aura pay for itself through additional bookings and upsells.

Currently Aura operates in English (UK, Ireland, Australia, US). We’re expanding into other languages as demand grows.

Aura’s prompts and scripts are personalised for each salon; your services, staff, tone of voice, and policies are embedded, making the AI feel like part of your team.

Yes. Aura is built with compliance at the core: GDPR, PECR, WhatsApp Business API, and opt-out mechanisms are fully supported. Clients’ data is protected and handled securely.

Yes. Nami runs AI-powered ad campaigns to bring in new clients. Leads are captured, nurtured, and booked with measurable ROI that you can track in your dashboard.

The salon industry is changing fast. AI isn’t the future — it’s already here. Salons adopting Aura today are locking in a competitive edge, building more profitable, resilient businesses while competitors are still relying on missed calls and manual marketing.